I unsubscribed a lot of newsletters every week that annoys me, flood my inbox, and distract me from useful messages. They did many things wrong in terms of email formatting, sending to people who are more likely to unsubscribe, and many more.
Today, we are going to look into “How a DEV newsletter should be created and marketed?”.
So let’s get started.
Let us start with the basics.
Email Newsletter is a type of email that is sent to the subscribed user to inform them about promotions, latest news, updates, tips, event, and many other things.
The newsletter has been part of marketing for a long time. E-commerce websites have utilized it for sending offers and discount updates to their customer. Users of these websites are more likely to buy something through their newsletter.
If you own a website then a newsletter becomes an essential part to drive traffic to your website. Every user that visited your website will not return to your website unless and until you send a notification to them about new things about your website. This can be informed through a newsletter that drives traffic to your website.
Newsletter should not only inform but also provide content to users that engage them with your newsletter. If we use a newsletter to provide benefits to users then there will be fewer chances of getting unsubscribed.
- Driving Traffic Back to your website
- Informing about new product
- Building loyal followers
- Building one-to-one relation with your followers
- And Many More
As the saying Content is King. If your newsletter values the time of the user with useful content then your newsletter will grow. I have read the article where bloggers used to send a random newsletter without any useful value to their users, this led to many unsubscribed and less opening rate. After changing to the content-oriented newsletter, they have seen growth in their newsletter in terms of opening rate, less unsubscribe rate and more subscribers count.
So first thing is that your newsletter must provide value to your users.
When you have decided to start a developer newsletter, then you should consider the following points:
- Your Audience: To whom you are sending, their needs, and what they expect from you.
- Goal: What is the goal of your newsletter? It can be generating web traffic, more sales, providing information, etc.
- Content: Content that will engage your users. It can be blog post links, exclusive content, promotional deals, etc.
- Frequency: What will be the frequency of your newsletter? It can be daily, weekly, monthly, quarterly, etc.
Many websites can help you in creating, managing, marketing, and sending the newsletter to your users.
Here is popular to try out:
Revue makes it easy for writers and publishers to send editorial newsletters — and get paid.
Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow their business on your terms. It’s easy to use – start for free today!
Sendinblue is the smartest and most intuitive platform for growing businesses. Thrive digitally as we guide your business with the right marketing & sales tools.
GetResponse offers an online platform for email marketing software, landing page creator, webinars hosting, and much more.
Stripo provides email builder solutions for multiple industries and teams · Rich integrations with the most popular email systems and clients.
I am very glad to announce that I am going to start a newsletter that will send to you on weekly basis mostly on Friday.
- Read of the Week: 5 best articles hand-picked by myself from different platforms. This article will be developer, self-growth, and productivity-oriented.
- Tool of the Week: A resource or tool link that will help in easing your work.
- Our latest blog post: Latest 3 blog post from SurajOnDev that is me.
–Free eBook and Resources: Occasionally you will get free eBook that are by developers and for developers.
If this excites you then make sure to subscribe it as the very first issue is coming this weekend.
I hope this article will help in kickstarting a newsletter of your own. This was a quick guide to think about starting a newsletter with the website to kickstart.
This is the very first blog post of the Developer Newsletter series. We are going to discuss more newsletters in the coming days. So follow me to get an update quickly.